Dress your Chairs to Impress - The Party Magazine June 2005
www.essentialpublishing.co.uk
Luxury Linen firm introduces the World's first comprehensive Finishing Solutions program for Chairs
Scenario - You have selected the theme for the event and have decided your party is to be the RSVP of the year, so you leave the office and head off to choose a luxury tablecloth or maybe an Animal print or two. However you are not satisfied, the Chairs available to you are plain and boring thus you get out the Hardens Guide or Yellow Pages and proceed to call around in search of an interesting Chair Cover, sound familiar? Now you already know that you don't want straight theme Covers such as Camouflage or American as that's been done before, what you really want are Covers with Panache, there's just one catch, you don't have the bottomless wealth required to design and purchase hundreds of Covers for use only once like the Uber wealthy, so you go back to the drawing board. Now you've tried the brocade, and love it, the problem is you've used it so much that you're wondering how you can deliver it in a fresh way this time. You've used a variety of Single shade pastel colours but these just don't make that statement you require and, you've mentioned bows to your colleagues, but the idea of fastening 500 of them has become a source of major arguments within your company.
Solution - "The key is to provide clients with a comprehensive Finishing Solutions program which allows them lots of scope when creating that Special Effect". Says Speciality Linens Creative Director Jonathan David.
"Tassels and Sashes have been on the market now for almost ten years and we have seen a phenomenal rise in their use however we have noticed that there are certain limitations. Often a bow will look fantastic at a traditional ceremony such as a wedding and a tassel will serve to provide a hint of colour to the back of a Chair Cover at a more refined event, however more and more requests have been received from event organisers looking to offer something unique to their clients".
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